Takis Game Day Intensity Challenge

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

The Takis Game Day Intensity Challenge (the “Promotion”) will begin at 12:01 AM Eastern Time (“ET”) on January 4, 2021 and end at 11:59 PM ET on February 15, 2021 (“Promotion Period”). Entries not received within the Promotion Period will be void.

ELIGIBILITY: Promotion is open to legal residents of the fifty (50) United States and the District of Columbia who are at least 13 years of age at time of entry. Eligible minors must obtain their parent’s or legal guardian’s permission prior to participating. Employees, officers, and directors of Barcel USA, LLC (“Sponsor”), its parent company, subsidiaries, affiliates, distributors, promotion and advertising agencies, and members of their immediate families (spouse and parents, children and siblings and each of their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. In addition, any persons who are under any contractual or other obligation (including but not limited to talent agency agreements, distribution or design agreements, merchandising agreements, and guild and/or union memberships), that would prohibit them from participating fully in the Promotion, or from allowing the Sponsor to use any design materials submitted in connection with this Promotion are also ineligible to enter the Promotion. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state and local laws. This Promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. The information you provide will be used for the purposes of Promotion administration only.

HOW TO ENTER: During the Promotion Period, create your own original video of you and up to three (3) of your friends and/or family members having your “Game Day”. All friends or family members included must be at least thirteen (13) years of age . Then, log-in to your Instagram account and post your video to your Instagram page, tag @takisusa, tag your friends or family members who are in the video and include the hashtags #TakisSponsorMe and #entry in the caption of your post to enter the Promotion.Limit one person per group per video is permitted to enter the Promotion during the Promotional Period.

Limit of one (1) entry per person per day, with an unlimited number of entries each individual can submit throughout the Promotion Period, however each entry submitted by an individual must be substantially different from any/all other entries submitted by such individual. Entries received from any person or Instagram account in excess of the stated limitation will be void. An Instagram account is required to enter. A free account can be created at www.Instagram.com. To enter the Promotion using a mobile device, you must have a service plan for your web- enabled mobile device with your wireless service provider and a device that supports the Instagram application. Data rates may apply. See your wireless service provider for pricing plan details and capabilities.

REQUIREMENTS OF ENTRIES: Entry may not contain, as determined by the Sponsor, in its sole discretion, any content that:

• is sexually explicit or suggestive; violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;

• is obscene or offensive; endorses any form of hate or hate group;

• defames, misrepresents or contains disparaging remarks about other people or companies;

• contains trademarks, logos, or trade dress (such as distinctive packaging) owned by others (excluding Sponsor’s logos and trademarks which will be permitted);

• contains any personal identification, such as personal names, e-mail addresses or street addresses;

• contains copyrighted materials owned by others (including photographs, music, videos, sculptures, paintings, and other works of art or images);

• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without the express permission of such person, or, in the case of a minor, such person’s parent or legal guardian;

• contains look-alikes of celebrities or other public or private figures, living or deceased; or

• violates any applicable law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. If the entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entry may be rendered null and void. By submitting an entry, each entrant warrants and represents that he/she consents to the submission and use of the entry in the Promotion and to its use as otherwise set forth herein. Entrant is responsible for obtaining, prior to submission of the entry, any and all releases and consents necessary to permit the use and exhibition of the entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render entry null and void. By submitting an Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the entry consent to the submission and use of the entry in the Promotion and to its use as otherwise set forth herein.

By submitting an entry, entrant hereby grants permission for the entry to be posted on Sponsor’s website, or the Takis USA Instagram accountor other websites and used in press materials and in the printing of promotional materials. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of entries by third parties. Released Parties do not guarantee the posting of any entry and may remove a posted entry at any time.

PROMOTION JUDGING: All eligible entries received throughout the Promotion Period will be judged based on the following criteria: (i) creativity of Game Day experience (35%); (ii) originality of Game Day (35%); and (iii) Game Day intensity (30%) (the “Judging Criteria”). The five (5) entries with the highest scores will be deemed potential winners, subject to verification of eligibility and compliance with these Official Rules. In the event of a tie, an additional, “tie- breaking” judge will determine the potential winners based on the criteria listed herein. Sponsor reserves the right to identify fewer than five (5) winners if, in its sole discretion, it does not receive a sufficient number of eligible and qualified entries.

WINNER NOTIFICATION: Sponsor’s decisions are final and binding on all matters relating to this Promotion. Potential winners will be notified by Instagram direct message and/or comment on Instagram on or about March 1, 2021 and will be asked to respond within three (3) business days and provide their full name, telephone number (including area code), date of birth, mail and/or email address. Potential winners will also be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law) and any other documents required by Sponsor, which must be returned within two (2) business days of initial notification. Return of notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by a potential winner will result in disqualification and, at Sponsor’s sole discretion, an alternate winner may be selected using the judging criteria above and notified. If a potential winner is an eligible minor in his/her jurisdiction of residence, prize will be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all documentation requirements imposed on winner set forth herein.

PRIZES (5): Winners will each receive $1,000,awarded in the form of VISA gift cards which may be used to up their Game Day and will also receive one (1) case of Takis Fiesta-Size Fuego. Approximate Retail Value (“ARV”) of each prize package: $1,042.21.Winners are encouraged to distribute the VISA gift cards evenly amongst the friends and/or family members included in their winning video.

Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. All prize details are at Sponsor’s sole discretion. All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winners.

LICENSE/USE OF ENTRIES: By submitting an entry, and to the extent allowed by law, you grant the Released Parties a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your entry, name, photo, video, and biographical material including, but not limited to, all materials submitted in connection with the Promotion in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to entrant or any third party.

GENERAL CONDITIONS: By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Promotion; (b) to release, discharge and hold harmless Sponsor, Instagram, their parent companies, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Promotion or any Promotion related activity or the acceptance, possession, use or misuse of any awarded prize; and (c) to the use of his/her name, voice, performance, photo, Instagram account ID, prize information, design and/or likeness for programming, advertising, publicity, trade and promotional purposes in any and all

media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. By participating, participant also agrees not to release any publicity or other materials on their own or through someone else regarding their participation in the Promotion without the prior consent of the Sponsor, which either may withhold in its sole discretion.

MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled entries, captions, posts, photos or videos; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing of entries, captions, posts, photos, videos, the announcement of the winners, or in any other Promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Promotion or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Promotion or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries/videos will be void. Should any portion of the Promotion be, in Sponsor’s sole opinion, compromised by non-authorized human intervention or other causes including but not limited to war, strikes, health crisis, epidemic, pandemic, civil disturbances, work stoppage, and/or acts of God, which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion and, if terminated, at its discretion, at its discretion, select the potential winners from all eligible, non-suspect entries received prior to action taken using the judging procedure outlined above.. In the event of a dispute regarding entries received from multiple users having the same email account, the authorized subscriber of the email account at the time of entry will be deemed to be the entrant and must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned to the applicable account by the applicable email service provider. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

ARBITRATION: Except where prohibited by law, as a condition of participating in this Promotion, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Promotion, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered

in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Promotion), and participant further waives all rights to have damages multiplied or increased.

CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the State of Texas, USA.

WINNER’S NAMES: For the names of the winners (available after March 11, 2021) send a self- addressed, stamped envelope to: Takis Game Day Intensity Challenge Winners, 301 S. Northpoint Dr. Suite 100 Coppell, TX 75019.

SPONSOR: Barcel USA, LLC, 301 S. Northpoint Dr. Suite 100 Coppell, TX 75219.